Interested in a particular marketing focus like healthcare or government? Check out our resources explaining and exploring these topics.

B2B Marketing and Advertising

As a significant portion of marketing budgets shift to online efforts, new tools are emerging for marketers, including hosted solutions that enable marketers to become more self-sufficient and release ties to legacy IT systems and have greater control over functions like mass emailing, integrated marketing campaigns, and more. Simultaneously, this has created a more complex world bringing new challenges for managers, IT departments, and marketers themselves. Our editors help clear up the picture by providing reviews and rankings in key solution categories.

The art and business of advertising is undergoing a public transformation, as the likes of Google, Facebook, and LinkedIn jockey for decision makers’ attention. We work with key providers to help advertisers reach their intended target in key areas like HR Advertising, IT Advertising, Healthcare Advertising, and more.

Visit us again in the future for more on marketing to Information Technology (IT), Human Resources, and more.