While there are a variety of vocational paths an individual could pursue in order to attain personal and professional success, opting to pursue a career in advertising can be particularly rewarding. If you are interested in the process of marketing goods and services to the prospective clients of a business, you have probably asked yourself: What can I do with a career in advertising?
Advertising – A Brief Overview
Although broadly defined, advertising is basically a type of marketing that involves encouraging and persuading an audience to take a specific form of action. Generally, the goal of advertising is to convince prospective customers that a business’s goods and/or services are worth purchasing. In some cases, advertising has a political or ideological purpose.
Careers In Advertising
If you are interested in pursuing a career in advertising, you should know that there are many vocational opportunities within this marketing sector. Some jobs you might pursue include:
1. Advertising Manager
An advertising manager is an individual who plans the programs designed to facilitate interest in a business’s goods or services. Generally, advertising managers will work with sales agents, financial staff members, and art directors. In order to become an advertising manager, students must generally have a Bachelor’s degree and experience within fields such as marketing, advertising, sales, and promotions. According to the U.S. Bureau of Labor Statistics, the average annual salary for an advertising manager is $115,750.
2. Market Research Analyst
Individuals who are interested in pursuing a career in advertising should consider becoming a market research analyst. These individuals study market conditions in order to examine what the potential sales for a product or service might be. In short, market research analysts help businesses grasp the type of products the public wants, who will purchase them, and at what costs. Market research analysts need a Bachelor’s degree to work within their field, and pursuing a Master’s degree can help advance one’s career. Typically, market research analysts can expect to earn about $60,300 annually, according to the Bureau of Labor Statistics.
3. Advertising Sales Agent
Yet another career option that individuals who wish to pursue the field of advertising can select is that of an advertising sales agent. Advertising sales agents sell advertising space to individuals and businesses. Their work typically involves contacting prospective clients, maintaining client accounts, and making sales presentations. Although a Bachelor’s degree is not required for this position, some employers prefer that job candidates possess this type of educational background. The typical salary for an advertising sales agent is $46,290 annually.
Related Resource: Online Advertising Degrees
The aforementioned job positions are just three of many that an individual could pursue upon opting for a career in advertising. Several other options include that of an advertising sales representative, graphic designer, or event planner.
If you are thinking about pursuing a career in advertising, you should know that there are several options available. By reviewing the information found above, you can select the type of career in advertising that would be most appropriate and advantageous for you.