How Much Does a Marketing Manager make?

Many people ask the question, “How much does a marketing manager make?”┬áthere is a good chance that you are considering pursuing a career in the field of marketing. As a marketing manager, you will take on the role of organizing and overseeing many of your organization’s or firm’s marketing activities. You will design appropriate marketing strategies to meet organizational goals, work with other departments to discuss pricing structures and sales campaigns, and oversee marketing professionals in your department. When you play such an important role, it is only reasonable to expect a lucrative salary along with benefits.

What is the Average Marketing Manager Salary in the US?

Salaries reported for professionals with the job title marketing manager can vary dramatically. This is why it is important to know both the average salary reported in the field, and the salary ranges reported. Based on national employer data that has been gathered by, the average marketing manager salary nationally is $61,875 in all geographic regions and in all industries. This average has been calculated based on figures that report that the lowest 10th percentile make $37,506 per year, and the upper 90th percentile in the field earn $102,680.

Factors that Affect a Marketing Manager’s Salary

Marketing manager jobs do not all pay the same salary. In fact, some jobs have much higher paying positions with great benefits and bonus opportunities. Typically, when you are working for a larger firm or for an organization where millions of dollars of the budget are spent on marketing, the salary for managers tends to be higher. If you do work for a smaller organization, you may experience less competition and a smaller compensation package. The regions in the United States where salaries are higher are marketing capitals like New York, Irvine, Los Angeles, and San Diego.

Be sure to consider the area, the industry, and also gain the experience needed to climb the ladder before you are serious about interviewing for a top-paying marketing manager position. Most employers prefer managers have at least 7 years of experience in the field with success before getting hired into this position. Earning your Bachelor’s degree is a must, but going above and beyond to earn your Master’s or your MBA in Marketing can also help you raise your earning potential and could lead to more lucrative positions, such as a Marketing Director. These are all factors that you should keep in mind before you start looking for employment opportunities where you will lead and direct others.

Marketing managers can work in a variety of different industries, and selecting an industry that you are passionate about and knowledgeable on is key. One key factor to consider, aside from the potential salary that you can earn in an occupation, is what the job outlook in the field is. Based on projections reported by the Bureau of Labor Statistics, the field is projected to grow by 12%. This is average growth and a positive sign for marketing majors pursuing their degree to enter the field.

Now that you have detailed answers to your question “How much does a marketing manager make?” you can decide if the potential salary is worth the work.