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What is a Marketing Manager?

A marketing manager oversees marketing specialists with the department and manages the development of a marketing campaign for a business or for a specific product. If you have always dreams of working in marketing or advertising, it is important to learn about various titles that you can hold in the field. A manager is a mid- to upper-level role where you are responsible for the performance of a specific marketing effort or campaign. If you would like to learn more about the roles of marketing managers and the outlook reported in the field, here is a straightforward job profile that you can reference.

What Are the Job Duties of Marketing Managers?

Marketing managers are in charge of planning, directing and coordinating the policies and the programs that are used to design a marketing campaign or to choose a target market. It is the manager’s job to determine which target markets have a need for certain products and services and which competitors that a company must compete with. It is also the manager’s job to help name a price point that fits to maximize the company’s profit while still catering to the needs of the marketplace. According to WiseGeek, here are some of the roles that managers play:

  • Implementing pricing strategies
  • Coordinating the marketing policies to be used by specialists
  • Creating plans for upcoming marketing campaigns
  • Providing broad leadership and insight to the team
  • Budgeting and accounting duties within the department
  • Coming up with solutions to cut costs
  • Long-term goal setting for cutting costs and allocating funds
  • Analyzing trends to set goals and to forecast new needs
  • Planning for training and education for assistants and associates

What is the Job Outlook for Jobs in Marketing Management?

Companies are forever looking for ways to promote themselves and to appeal to a larger audience. This is why the job outlook for marketing managers is on the rise. According to the Bureau of Labor Statistics, the job outlook for marketing and promotions managers is projected to grow by 9%. This growth is higher than the 7% growth reported in all industries as a whole and may grow even higher when trends are reassessed in 2024.

How to Become a Marketing Manager

If you have decided that this is the career you would like to pursue, it is important to focus on your education. Most companies will only hire or promote professionals who possess a bachelor’s degree in marketing or advertising into management. Larger Fortune 500 companies or the bigger marketing firms might prefer candidates with years of experience and a master’s degree. It is important to look at listings and to ask some of your peers and professors which degrees get the most attention before you assume that four years of college will do.

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Consumers would not find out about new products and services without marketing managers. If you want to be a part of promotions but you would prefer to work behind the scenes with research and projections, management could be the right title. Start to search for the best accredited degree program to learn the theory behind marketing and climb the marketing ladder to become a skilled marketing manager.