CRM (Customer Relationship Management) is, in its purest form, the way a company manages the information and processes relating to its customers. CRM systems are software-based solutions to managing customer relationships. Historically, Customer Relationship Management systems have focused on facilitating relationships between the Sales component of an enterprise and the company’s customers. However, CRMs have evolved to encompass a wide range of customer-facing functions, including Sales, Marketing, Fulfillment, and Customer Service. Some popular CRMs include Salesforce, Sugar Open Source CRM, Oracle (Siebel), Microsoft Dynamics, NetSuite, Infor (Epiphany), and more.
